Paid media that answers to the numbers.
We plan, build and run Google Ads, Microsoft Advertising and paid social for European businesses. The tracking and reporting come with it, so you can see what every euro returned.
- Lisbon, Portugal
- Incorporated 2021
- VAT PT516387596
Six disciplines, one accountable team.
We cover the whole path from the first ad impression to booked revenue, so one team answers for performance instead of three suppliers blaming each other.
- Google AdsSearch, Performance Max, Shopping, YouTube and Demand Gen, structured around your margins and real conversion value.
- Microsoft AdvertisingThe Microsoft Search Network and Audience Network, built for their own audience rather than copied over from Google.
- Paid socialMeta, LinkedIn and TikTok campaigns with a steady creative-testing rhythm and server-side conversion signals.
- Tracking & measurementGA4, Google Tag Manager, server-side tagging, Consent Mode and conversion APIs, designed around the GDPR.
- Landing page optimisationAudits, message match, page speed and structured A/B tests on the pages your budget sends people to.
- ReportingDashboards and a written monthly review in commercial terms: cost per acquisition, return on ad spend, pipeline and margin.
How an engagement runs.
Every engagement follows the same four stages, whether we are taking over an existing account or launching from zero.
- Stage 1
Audit
We review account history, tracking, landing pages and unit economics. Then we agree the targets that matter to your business.
- Stage 2
Build
Measurement comes first. Then account structure, audiences, creative and budgets, all documented so every decision is visible to you.
- Stage 3
Run
Continuous monitoring, regular optimisation and a standing test plan. Budget moves where the evidence says it should.
- Stage 4
Report
A live dashboard plus a written monthly review: what happened, why it happened, and what we will do next.
What you can hold us to.
How we run accounts, whatever their size.
Your accounts stay yours.
Ad accounts, tags, audiences and data are set up in your name. We work through manager access, so you keep full ownership whatever happens.
Reporting you can audit.
The numbers in our reports trace back to the ad platform or your own analytics. No blended vanity metrics and no black-box attribution.
Measurement built for European privacy law.
Consent Mode, server-side tagging and consent-aware setups are designed around the GDPR and the ePrivacy rules from the start.
A European counterpart.
A Portuguese company with an EU VAT number. We invoice in euros and contract under Portuguese law.
Tell us what your ad budget should be doing.
Send a short note about your business, the markets you sell in and what you spend today. We reply with questions, or with a proposal for a first audit.
info@mirrorchallenge.pro +351 210 515 938